Peak Performance started life in 1986 in Sweden as three skiers wanting to design and manufacture clothes that they wanted to ski in: excellent functionality with simple, cool designs. Their answer? The creation of Peak Performance. This is a brand that grew from a shared passion and ignited into a company that prides itself on high-quality, durable technical apparel that changed the face of ski-wear. The brand stems from a love of sports, nature and adventure, all while looking good and riding in style.