

The unfaltering and easily recognisable love Pontus Alv has for skateboarding is the prime force behind not only his films and awesome skill on a board, but the Polar skateboard brand as well. Thanks to this driving love, the philosophy behind brand is to manufacture skate hardware and apparel for those who believe skateboarding comes from the heart. Pontus is joined by fellow pros David Stenstrom, Michal Juras, Tjark Thielker, Oskar Rozenberg Hallberg and Hjalte Hallberg who all help test and refine the company's boards.